Frequently Asked Questions

Q

What is a Vehicle Wrap?

A

A vehicle wrap consists of a design that is developed, printed on special vinyl wrap and laminated, and finally installed or “wrapped” on a vehicle. The wrap is applied directly to the vehicle. The application is so precise it is often mistaken for a custom paint job. The wrap can be easily removed from the vehicle without damage to the vehicle's finish.


Q

Are vehicle wraps worth the investment?

A
Absolutely!
Dollar for dollar custom car graphics and vehicle wraps are the most cost effective forms of advertising available today. With price per 1,000 impressions at $0.70, custom vehicle graphics and car wraps by Speedpro offer your company the traction it needs to grow at a fraction of the cost of traditional advertising mediums. If your company owns cars, trucks, vans or SUVs and those vehicles are actively delivering products or providing service to your customers, why not attract the attention of 25,000 to 75,000 people daily? High impact vehicle wraps and car graphics from Speedpro will do just that. Vehicle signage can generate up to 8.4 million impressions in a 12-month period. 
Contact Speedpro today to learn how we can make your vehicle or commercial fleet turn heads in traffic. 

Comparative Advertising Costs | Price for 1,000 Impressions*

Prime time TV spot $20.54 
Newspaper (1/4 page black and white ad) $11.66 
Prime time cable TV spot $11.31 
Radio (60 second morning drive slot) $5.92 
Rotary posters $3.90 
Rotary billboards $1.78 
Wrapped Vehicle Advertisement $0.70 

*Outdoor Advertising Association of America Arbitron Study
Q

Are elevator wraps effective?

A

Yes!

Research by the marketing departments of Ryerson Polytechnical Institute in Toronto and Capilano College in Vancouver showed elevator advertising achieved the highest unaided awareness with 84 percent and elevator advertising was tops with total media recall of 96 percent.

Q

What options are there with Banner Stands?

A

There is a wide range of fixtures for holding/displaying banners. The most common are retractable stands in which the banner rolls up like projection screen into an aluminum cartridge. These are very useful because they are easy to transport, set up, and take down and they protect the banner. Retractable stands come in a variety of sizes with one or two facings. Most basic stands come in black or chrome finish. Premium stands offer an interchangeable cartridge which is economical for one with a need to use different banner images at various times but does not need to buy an entirely separate stand. The cartridge saves quite a bit over buying a complete new stand.

Swapping a banner out in a retractable stand should be done by a professional. Unless the spring mechanism is broken or worn out and the banner leader is in good shape, is fairly easy and quick to remove and replace a banner thereby allowing an efficient updating of graphics.

One terrific way to get attention for your banner is to use a motorized, scrolling banner stand. This in effect gives you two facings (the banner loop is about twice the length of a typical banner stand banner) and the motion is a very unique and eye-catching aspect. Again, this kind of stand is easy to set up and take down. Because the banner loop is not attached to any hardware, it is easy to have multiple banner loops for each different need or to update the display with a new loop.

The most economical stands are simple frames which hold a banner up with tension. These come in a variety of sizes and can be quite cost-efficient. Typically these are a four-prong frame with an extending base for support. The corners of the banner have grommets and the frame arms insert into these and use tension to pull the banner tight for display.